U.S. President Donald Trump declared in a Truth Social post that anyone who uses the term "Artificial Intelligence" instead of "Super Intelligence" is "THE ENEMY!" The declaration comes after a September 29 executive order instructed federal agencies to transition to the terms "Super Intelligence" or SI, though the order carries no legal penalties and does not apply to private companies like OpenAI and Anthropic.
Musk Adopts SI Branding as Domain Registrations Surge
Following Trump's rhetoric, Elon Musk announced on X on October 4 that SpaceXAI, the unit behind the Grok chatbot, will rebrand to SpaceXSI. SpaceX had adopted the SpaceXAI name in July after absorbing xAI, making this the second name change for the division in under three months.
At the same time, the SI abbreviation aligns with .si, the country-code top-level domain for Slovenia, the birthplace of First Lady Melania Trump. Official records show Slovenia's domain registry recorded 46,066 new .si registrations in September alone.
Cybersecurity firm Netcraft monitored .si domain purchases at registrar Dynadot between a September 19 Truth Social poll by Trump and his United Nations address, finding that just over half of the newly registered domains were listed for resale. Crypto investor Adam Cochran claimed on X that political insiders profited from buying the domains early, though no public records link the purchases to Trump or his family.
Government and Platform Compliance Remains Mixed
Despite the push for new terminology, adoption remains incomplete across official channels. The White House science office website continues to use "artificial intelligence," and Truth Social still features its search tool under the title "Truth Search AI."
Key Takeaways
- Presidential Order: Trump signed a September 29 executive order telling federal agencies to use "Super Intelligence" or SI, later calling users of "AI" "THE ENEMY!"
- SpaceX Rebrand: Elon Musk announced on October 4 that SpaceXAI will change its name to SpaceXSI.
- Domain Speculation: Registrations for Slovenia's .si web suffix reached 46,066 in September, with Netcraft finding over 50% listed for resale on Dynadot.
- Inconsistent Adoption: Private firms like Anthropic and OpenAI, as well as the White House science office, still use traditional AI phrasing.
Why It Matters
Trump's push to alter AI terminology demonstrates how political rhetoric can trigger immediate speculative activity in web domain markets. While executive orders without penalty clauses cannot force compliance from private tech firms, corporate rebrands like Musk's show how political alignment shapes public branding decisions. Market participants should monitor whether the rush for .si web domains creates lasting commercial value or simply reflects short-term political speculation.
