In a bold move poised to redefine its presence in the United States, Tether is gearing up for a significant market re-entry, catalyzed by a seismic shift in the country’s regulatory landscape. In an exclusive interview with Bloomberg, Tether’s CEO, Paolo Ardoino, revealed that the company is not just planning to dip its toes back into the U.S. market but is fully committed to implementing a robust domestic strategy following the recent signing of the GENIUS Act by President Donald Trump. This groundbreaking legislation is set to reshape the dynamics of stablecoins in global finance, enabling various entities—including banks and tech firms—to issue their own digital tokens.
“We are well in progress of establishing our US domestic strategy,” Ardoino stated confidently. “It’s going to be focused on the US institutional markets, providing an efficient stablecoin for payments as well as interbank settlements and trading.” This strategic shift marks a notable pivot for Tether, signaling its intent to capitalize on the evolving financial landscape.
The passage of landmark US crypto legislation signed into law last week by President Donald Trump is prompting the world’s largest issuer of stablecoins to make plans to do business in the US again https://t.co/9xig1dihLB— Bloomberg (@business) July 23, 2025
Historically, Tether has faced scrutiny that relegated much of its operations offshore, particularly after settling nearly $60 million in allegations with U.S. regulators back in 2021. The company also experienced significant setbacks, such as being barred from operating in New York due to accusations of misleading the public about its reserve backing. These challenges did not diminish Tether’s influence, however. Today, the USDT token remains a dominant force in the crypto world, boasting over $162 billion in circulation—an impressive 18% increase since the beginning of the year. For comparison, USDC, a competitor issued by Circle Internet Group, has a circulating supply of about $64.7 billion.
The rekindled ambition to operate in the U.S. comes at a time when competition is intensifying, particularly with Circle’s stock skyrocketing over 500% since its public debut in June. Surprisingly, despite this tidal wave of growth in the sector, Tether has no plans to follow Circle down the IPO path. “In general, we are not interested in becoming a public company,” Ardoino confirmed, reiterating the company’s focus on expanding its market reach through its stablecoin.
This new legislation seems to be paving the way for Tether to regain its footing, with Ardoino and other crypto executives having participated in the White House signing ceremony, symbolizing a renewed collaborative spirit between the crypto sector and regulatory bodies. The GENIUS Act may finally provide the institutional backing to normalize the use of stablecoins across both crypto ecosystems and conventional finance channels, fostering an environment of legitimacy and acceptance.
Notably, Tether has long been scrutinized for its transparency, particularly regarding its reserves. Despite promises of audits that have yet to come to fruition, Ardoino indicated that the company has recently been in discussions with auditing firms, hinting at a potential shift towards enhanced accountability.
As Tether re-navigates its U.S. strategy, it remains focused on emerging markets, where Ardoino believes the company holds a significant competitive edge. “This is something that Tether has done incredibly well for the past 10 years,” he said, asserting that their superior technology and market understanding distinguish them from their rivals.
So, what does this mean for the future? With Tether positioning itself to harness fresh opportunities in the U.S., the landscape of cryptocurrencies and stablecoins may shift dramatically. Traditional financial institutions might start embracing digital tokens, and as regulatory clarity improves, consumers could find themselves better supported in navigating the world of digital assets. As this exciting narrative unfolds, it’s clear that Tether is not merely a player in the game; it’s keenly strategizing to lead it.
For more on the evolving landscape of stablecoins and their implications, check out resources from [CoinDesk](https://www.coindesk.com) and [CoinTelegraph](https://www.cointelegraph.com).