In an exciting twist for cryptocurrency enthusiasts and investors alike, Strategy, the firm boasting the world’s largest Bitcoin treasury, has dramatically raised the stakes by expanding its latest preferred stock offering to a whopping $2 billion. Originally set to secure $500 million, this move signals an exploding interest among traditional investors looking to tap into Bitcoin’s lucrative potential, as reported by Bloomberg on Thursday.
So, why does this matter? The rapid uptick in the offering size underscores a growing appetite for Bitcoin across various financial landscapes. As companies adapt and explore innovative funding avenues tied to cryptocurrencies, Strategy’s approach could very well serve as a roadmap for others in the industry.
Freshly minted in this financial quest, Strategy’s new preferred stock, known as “Stretch” (STRC), debuted earlier this week with plans to issue 5 million shares at a set price of $100 each. These Series A Perpetual Stretch preferred shares come with an inviting 9% initial dividend, making them a tantalizing prospect for conscientious investors.
BREAKING: Michael Saylor’s STRATEGY plans to raise $2B for Bitcoin purchases, upsizing from $500M. pic.twitter.com/E5q9UggoCq— Bitcoin Archive (@BTC_Archive) July 24, 2025
However, the buzz didn’t stop there. The latest report indicates that the shares are now set to be offered at a price of $90 each—just below face value. This tactical discount has attracted significant investor interest, prompting the company to quadruple the offering size. Pricing was anticipated to be finalized by Thursday afternoon in New York, setting the stage for what could be a booming effect on the Bitcoin market.
What distinguishes these Stretch preferred shares from Strategy’s previous offerings is their ranking and structure. While they stand senior to some of the company’s earlier stock classes like Strike and Stride, they sit junior to the higher-tier Strife securities and convertible bonds. They also promise cumulative dividends along with a flexible dividend rate, offering Strategy the ability to adjust rates monthly based on prevailing market conditions, particularly the one-month Secured Overnight Financing Rate (SOFR).
Michael Saylor, the visionary executive chairman, has been quite transparent about the intentions behind the proceeds from the offering. Currently, Strategy holds an astounding 607,770 BTC with a market value hovering around $43 billion. The firm continuously channels capital from various debt and equity raises into adding to its Bitcoin cache, reinforcing its reputation as a powerhouse in the digital currency domain.
📈 Michael Saylor’s @Strategy buys 6,220 BTC for $739.8M—now holds 607,770 BTC worth $43.6B. Average price: $71.7K. #Bitcoin #Cryptohttps://t.co/PAxOuP9dsD— Cryptonews.com (@cryptonews) July 21, 2025
In navigating this ambitious transaction, Strategy has enlisted heavyweights like Morgan Stanley, Barclays, Moelis & Co., and TD Securities to assist. This strategic collaboration not only amplifies the credibility of the offering but signifies a profound commitment to acquiring even more Bitcoin.
As Strategy gets ready to launch its fourth preferred equity product—following STRD, STRF, and STRK—the company’s relentless pursuit of Bitcoin is catching eyes globally. This latest move reasserts Bitcoin as a keystone in contemporary treasury management.
Yet, it’s not all smooth sailing for Strategy. The firm is currently facing a class-action lawsuit that arose following the announcement of the new STRC preferred stock offering. Filed on July 21 in Delaware’s Court of Chancery, the lawsuit alleges potential violations of the Delaware General Corporation Law (DGCL) relating to the recent alterations made to the existing Series A Perpetual Strike Preferred Stock (STRK).
🚨 ICYMI: @Strategy is facing a class action lawsuit over its proposed preferred stock amendment.Investors are challenging changes they say could dilute existing shareholders or unfairly benefit insiders. pic.twitter.com/oPvkkw9dZb— CryptosRus (@CryptosR_Us) July 24, 2025
The plaintiff, identified as David Dodge, contends that Strategy improperly amended the terms of STRK, particularly regarding its liquidation preference, without securing a shareholder vote. This lawsuit raises the question of corporate governance and fiduciary duty, as it seeks not only to overturn the amendment but also to rectify regulatory documentation and pursue damages. The case is still in its formative stages, and Strategy has yet to assess the potential financial ramifications.
Despite these legal hurdles, Strategy’s stock (MSTR) has shown resilience, maintaining a trading price around $413 as of Thursday. Impressively, shares have seen a remarkable surge of over 37% year-to-date, and a staggering 146% increase over the past twelve months—reflecting Bitcoin’s wider price surge and showcasing the company’s positive market perception.
As the firm continues its aggressive Bitcoin accumulation strategy—recently adding 4,225 BTC through various equity offerings totaling $472.5 million—it will be fascinating to observe how these unfolding events impact the cryptocurrency landscape. With other companies watching closely, Strategy’s choices might just shape future investments in Bitcoin and beyond.
In conclusion, as Strategy boldly ventures into expanded capital raising amidst both opportunity and challenges, this could be a pivotal moment not just for the company, but for the entire cryptocurrency market. Will they overcome their legal obstacles and further cement Bitcoin’s stature in corporate treasuries? Only time will tell.