The Crypto Desk

Launching the Mainnet and Native Token IP: A New Protocol for Digital Property Protection

Launching the Mainnet and Native Token IP: A New Protocol for Digital Property Protection

Web3 Protocol Story Launches Mainnet and Native Token to Empower Creators

In an exciting development for the decentralized content landscape, the Web3 intellectual property (IP) protocol known as Story has officially launched its mainnet on February 13, 2025. Accompanying this launch is the introduction of its native token, IP, which is set to revolutionize how creators monetize their content and safeguard their digital property.

On February 11, Story took to social media platform X to confirm the eagerly anticipated launch, heralding a new era of decentralized IP ownership. The IP token will serve multiple purposes within the ecosystem, facilitating transactions, governance voting, and ensuring timely payments to creators. To kick off this initiative, Story has introduced an initial staking phase dubbed “Singularity,” allowing users to engage well before the full feature set rolls out.

Story’s IP Token: A Robust Supply for a Growing Ecosystem

The tokenomics of Story’s native IP token are designed to support a vibrant ecosystem, launching with an impressive total supply of 1 billion tokens. Staking rewards for token holders are scheduled to commence on March 2, after the conclusion of the initial staking phase. Notably, several leading cryptocurrency exchanges, including Bitget, Bithumb, Bybit, KuCoin, Coinbase, and OKX, have already signaled their intent to list the IP token, which is expected to spur further interest and participation.

The mainnet launch represents a landmark achievement in the journey toward decentralized digital ownership. Creators will now have the ability to register, license, and monetize their work seamlessly on the blockchain. With Story’s protocol, intellectual property can be programmed, creating an open market where rights holders can specify licensing agreements and payment structures. Creators can receive fees in cryptocurrency, with the flexibility to cash out in their local currencies when desired.

A Direct Path to Digital Rights Management

One of the most significant advantages of Story’s blockchain-based approach is the direct registration of intellectual property for creators. This method not only automates licensing processes but also ensures equitable revenue-sharing and prevents unauthorized usage—effectively eliminating the need for intermediaries that often complicate transactions and reduce creator profits.

Founded in 2022 by Jason Zhao, a former product manager at Google DeepMind, Story emerged from an acute awareness of the challenges facing AI-generated content. Zhao has highlighted the gap in sustainable business models for creators and IP holders when it comes to AI remixing tools. He remarked, “In the age of AI, IP will play a critical role in tokenizing the $61 trillion IP asset class,” a sentiment backing the significance of the IP token in today’s digital landscape.

Story Protocol Overview

Overview of the Story Protocol and its impact on IP ownership.

The project has already gained traction with over 50 applications on board, including Magma, a dynamic collaborative digital art platform boasting a user base of 2.5 million. Furthermore, the initiative has garnered substantial venture capital investment from high-profile firms such as Andreessen Horowitz, Polychain Capital, Hashed, and Samsung Next, solidifying its position as a leader in the decentralized space. With funding rounds totaling $29 million in seed funding (May 2023), $25 million in Series A (September 2023), and a whopping $80 million in Series B (August 2024), Story is effectively scaling its operations to meet the burgeoning demand for digital property protection.

The Growing Demand for Digital Property Protection

As the cryptocurrency sphere progresses, so too does the necessity for robust digital property protection mechanisms. Numerous initiatives have emerged to address the challenges associated with the security of digital assets and intellectual property. For instance, TokenPatronus has developed a decentralized anti-theft system specifically tailored for Non-Fungible Tokens (NFTs), offering a comprehensive suite of pre-event, in-event, and post-event recovery solutions. This innovative approach includes modules for decentralized access control, risk management, and arbitration, ensuring that NFT holders can engage in transactions with peace of mind.

Additionally, CopyrightLY offers a decentralized application focused on authorship and copyright management. This tool allows creators to claim ownership, securely store content and metadata in a decentralized manner, and register this information directly on the blockchain, providing an extra layer of protection for their works.

Why It Matters: The Future of Intellectual Property

The launch of Story’s mainnet and the IP token stands as a pivotal moment in the transformation of intellectual property management in the digital age. As more creators seek decentralized solutions to empower and protect their work, Story’s protocol provides a crucial framework for innovating the ways in which content can be licensed and monetized. This not only has implications for individual creators but also for the broader landscape of digital assets as a whole, potentially reshaping the future of ownership in the age of artificial intelligence and beyond.

Expert Opinions: Insights from the Industry

Industry experts believe that Story’s launch could be a game-changer. Together with the insights from Zhao and his team, analyst reports suggest that the platform’s unique blend of security and flexibility may attract a wide array of creators across different mediums. As the project continues to evolve, its impact on how digital property is viewed and utilized will likely prompt discussions around regulatory frameworks and the future of copyright in a decentralized world.

Future Outlook: Implications for Creators and the Blockchain Ecosystem

Looking ahead, the potential for Story’s IP token to reshape digital property ownership is immense. With its robust support from leading exchanges and the immediate inflow of capital from venture funding, Story is well-positioned to attract not only creators but also enterprises looking to explore innovative IP management solutions. As the decentralized economy flourishes, it will be critical for projects like Story to navigate the complexities of IP rights, ensuring that the interests of creators are upheld while fostering growth in this revolutionary space.

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