TheCryptoDesk

Crypto.com Enhances US Services with Acquisition of Watchdog Capital

Crypto.com Expands U.S. Trading Services

On October 31, Crypto.com announced a significant expansion of its trading services in the United States through the acquisition of Watchdog Capital, LLC. This firm is an SEC-registered broker-dealer that is also a member of both FINRA and SIPC. This strategic move allows Crypto.com to broaden its service offerings, enabling the platform to provide equity trading, options, and a host of other traditional financial services to eligible U.S. traders. This integration of digital and traditional financial tools aims to create a more comprehensive trading experience for users under one roof.

Significance of the Watchdog Acquisition

The acquisition of Watchdog Capital positions Crypto.com’s U.S. subsidiary to offer a range of securities products within a regulated framework. This represents a substantial shift from its foundational focus on cryptocurrency offerings. Watchdog Capital, founded by digital assets advocate Bruce Fenton, brings important credibility to the partnership.

Kris Marszalek, the CEO of Crypto.com, emphasized the company’s commitment to merging regulated, traditional finance options with its digital-first ecosystem. “We are aggressively working towards integrating traditional financial tools with digital financial capabilities,” he stated. Marszalek expressed strong confidence in the future of the U.S. market, especially in light of increasing bipartisan support for the cryptocurrency industry. This expansion is seen as a crucial step in bridging the gap between traditional and digital finance in the U.S. market.

Details for Broker-Dealer Customers

Customers who utilize the broker-dealer services will soon receive additional details regarding the products that will be available, including eligibility requirements and specific trading dates. This announcement aligns Crypto.com with broader industry trends, notably the actions of firms like Robinhood, which have sought to enhance their market presence by acquiring crypto-focused platforms, such as Bitstamp, in the European Union.

The drive to integrate traditional financial assets into digital offerings mirrors a widespread industry movement towards developing multifaceted trading environments for consumers.

Legal Context and Regulatory Challenges

The announcement of this acquisition comes on the heels of Crypto.com’s recent legal dispute with the SEC. Following the issuance of a Wells notice, Marszalek revealed the lawsuit on October 8, asserting that the SEC had “unilaterally expanded its jurisdiction beyond statutory limits.” This legal battle underscores the complexities and challenges faced by companies operating in the rapidly evolving financial landscape.

Crypto.com’s U.S. Market Presence

Founded in Singapore, Crypto.com launched its U.S. operations in March 2022, initially targeting institutional investors. However, due to lower-than-expected demand, the company paused certain services in June 2023. Regardless of these adjustments, the platform continues to serve many users in the U.S. and now boasts over 100 million users globally.

Moreover, Crypto.com has bolstered its fiat services through a partnership with Standard Chartered Bank, allowing users in more than 90 countries to deposit and withdraw major fiat currencies, including the U.S. dollar and euro. This partnership signifies a commitment to enhancing user accessibility and convenience within the app.

Additions to Crypto.com’s Recent Achievements

The acquisition of Watchdog Capital contributes to a series of recent milestones for Crypto.com. Among these achievements is the launch of UpDown Options, the first CFTC-regulated crypto derivatives product. Furthermore, the inclusion of PayPal as a payment method demonstrates Crypto.com’s ongoing evolution and commitment to innovation within the financial technology space.

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