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Bluesky, a decentralized social platform, has experienced remarkable growth, with its user base now exceeding 12 million, positioning it as a prominent competitor to Elon Musk’s Twitter. Recently, the platform reported a significant surge of over 1 million new sign-ups in just 48 hours, underscoring its rapidly rising profile in the social media landscape.
Impact of Twitter’s Changes
The recent influx of users can largely be attributed to a series of controversial changes implemented by Musk on Twitter. These modifications have prompted many users to seek alternatives to the platform.
A major change that raised eyebrows was Twitter’s new privacy policy, which permits third-party AI developers to access user data for training purposes. This move has triggered concerns around data privacy and transparency among Twitter users.
In addition, a significant alteration to Twitter’s blocking function has diluted user control over content visibility. This change has faced backlash due to fears that it could expose users to online harassment. Critics argue that while Twitter’s intention was to prevent issues like harassment and echo chambers, it has instead made basic functionalities less effective.
In contrast, Bluesky retains a conventional blocking feature and has introduced practical tools such as the ability to disable quote tweeting, providing users greater control over their interactions.
Furthermore, Twitter’s decision to shift its legal jurisdiction from California to the Northern District of Texas, which many perceive as more aligned with Musk’s ideologies, has further fueled user speculation and concern.
Bluesky Capitalizes on Chaos
As Twitter navigates this tumultuous period, Bluesky has capitalized on the upheaval, actively promoting its user-centric policies and commitment to online safety. In response to Twitter’s policy shifts, Bluesky’s official account reassured users that they have ample customization options and control over their online experiences, starkly contrasting with the evolving Twitter ecosystem.
The sudden influx of users caused Bluesky’s servers to experience significant strain due to the traffic surge, signaling its rapid ascension in worldwide social media discussions and app rankings.
Twitter’s Financial Troubles
Amid this growth for Bluesky, Twitter is facing substantial financial challenges. Since Musk’s acquisition in 2022, the platform’s value has significantly declined, exacerbated by the withdrawal of advertisers concerned about brand safety and the overall stability of the site.
This isn’t Bluesky’s first time benefiting from Twitter’s turbulent times. Previously, the platform saw a notable increase in users when Twitter faced bans and controversies, particularly in Brazil, where thousands flocked to Bluesky within just a week.
Decentralization and User Empowerment
Bluesky’s decentralized framework and focus on user empowerment resonate with individuals who are becoming increasingly wary of traditional social media giants, especially in light of growing awareness about data exploitation and AI practices.
Notably, Jack Dorsey, Twitter’s co-founder, resigned from Bluesky’s board in May after voicing his disapproval of Musk’s management style. Dorsey had previously criticized the board’s decision to sell Twitter to Musk, showcasing the friction between the two social media giants.
Founded by Dorsey in late 2019 with the vision of creating an open, decentralized standard for social media, Bluesky did not publicly launch until March 2023, becoming fully accessible to users on February 7, 2024. As the platform continues to grow, it represents a significant shift toward alternatives that prioritize user autonomy and safety in the digital space.
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