Major crypto exchange Crypto.com has signed a multi-year partnership with UEFA, the governing body of European football.
According to a press release, this agreement makes Crypto.com the first and exclusive global crypto platform partner of the UEFA Champions League.
As part of the deal, Crypto.com will become the League’s official global sponsor, featuring in-stadium activations, broadcast integrations, and advertising campaigns.
The partnership will also debut Crypto.com’s branding as an official global sponsor during the UEFA Super Cup on August 14.
⚽️ BIG NEWS ⚽️https://t.co/vCNztATkNg & UEFA @ChampionsLeague announce historic partnership
— Crypto.com (@cryptocom) August 14, 2024
✅ https://t.co/vCNztATkNg is #UCL's 1st Global Crypto Platform Partner
🤝 Together we're bringing crypto to 3 Billion fans
See us at today's UEFA #SuperCup 🏆@RealMadrid vs… pic.twitter.com/SUJ9FQ2IFD
A Major Partnership
Founded in 1954, the Union of European Football Associations (UEFA) is a leading authority in European football. As a not-for-profit organization, UEFA is one of six continental governing bodies in association football, representing 55 member associations.
UEFA oversees football, futsal, and beach soccer across Europe, as well as in the transcontinental nations of Turkey, Azerbaijan, Georgia, and Kazakhstan, and the West Asian countries of Cyprus and Armenia.
With 97% of its revenue reinvested into football-related activities, UEFA focuses on promoting the development of the men’s and women’s professional game, along with youth, grassroots, and futsal programs.
The UEFA-Crypto.com partnership marks another significant venture for the crypto platform in the sports and entertainment sectors.
Crypto.com has rapidly become one of the most recognized global brands, boasting over 100 million users by collaborating with high-profile individuals, locations, and events.
Some of its notable partnerships include the naming rights to the Crypto.com Arena in Los Angeles, Formula 1, UFC, and the FIFA World Cup Qatar 2022.
Steven Kalifowitz, Chief Marketing Officer at Crypto.com, remarked that the company has “successfully established the Crypto.com brand and community by creating innovative and groundbreaking moments and events that others have not been able to replicate.”
He also noted that the platform expanded its user base to over 100 million by “aligning our brand with passionate sports fans worldwide.”