In a bold and strategic maneuver that signals the growing importance of Bitcoin in corporate finance, Metaplanet, a notable player on the Tokyo Stock Exchange, made headlines by adding an impressive 780 Bitcoin to its already substantial digital asset treasury. With this recent acquisition on July 28, the company’s total Bitcoin holdings have surged to an astonishing 17,132 Bitcoin, a striking increase from just 13,350 BTC less than a month earlier. This remarkable growth not only reflects Metaplanet’s aggressive investment strategy but also emphasizes the unwavering appeal of Bitcoin in today’s financial landscape.
According to a recent disclosure, Metaplanet acquired these additional Bitcoins at an average price of 17.52 million yen (approximately $119,136) each, culminating in a total expenditure of about 13.67 billion yen ($92.93 million). The company has been actively increasing its Bitcoin treasury since establishing its Bitcoin Treasury Operations back in December 2024, utilizing the funds generated from capital market initiatives and operational revenue.
*Metaplanet Acquires Additional 780 $BTC, Total Holdings Reach 17,132 BTC* pic.twitter.com/0gw3HwpUCH— Metaplanet Inc. (@Metaplanet_JP) July 28, 2025
This ambitious acquisition comes at a time when Metaplanet’s stock trading activity is witnessing unprecedented growth. The Tokyo Stock Exchange reported that the trading volume of Metaplanet shares skyrocketed to 1.86 trillion yen ($12.65 billion) in June, nearly doubling from 997.6 billion yen ($6.78 billion) in May. This surge indicates a burgeoning interest from investors as Metaplanet deepens its commitment to digital assets.
Over the past three months alone, the company has expanded its Bitcoin holdings by more than 13,000 BTC, funding this aggressive expansion through a series of share issuances and bond redemptions. Recently, on July 4 and July 14, Metaplanet redeemed a total of 12.75 billion yen ($86.7 million) from its 19th series of bonds, leveraging funds acquired by exercising stock acquisition rights. This relentless pursuit of capital has led to significant share dilution, with the number of fully diluted shares outstanding now approaching 866 million.
When assessing the effectiveness of this capital strategy, Metaplanet employs several tailored metrics, including BTC Yield, BTC Gain, and BTC ¥ Gain, which gauge how much Bitcoin the firm has accumulated relative to its expanding share base. These metrics also estimate the hypothetical growth that would have occurred had no new shares been issued. Notably, between July 1 and July 28, Metaplanet’s BTC Yield reached an impressive 22.5%, translating to over 52.5 billion yen ($357 million) in yen terms. The previous quarter’s performance was commendable, showcasing a staggering BTC Yield of 129.4% in Q2 2025 and a staggering 309.8% in Q4 2024.
Currently, the average purchase price across Metaplanet’s Bitcoin holdings stands at approximately 14.78 million yen ($100,504) per coin, reflecting a significant uptick from 12.94 million yen ($87,992) at the end of March. Despite this impressive growth, Metaplanet emphasizes that these custom metrics should not replace more traditional financial measures such as cash flow or net income. Instead, the company asserts that they offer insights into its strategy to grow Bitcoin holdings per share, a factor it believes will be increasingly attractive to long-term investors.
It’s important to note that, as of now, Metaplanet has not declared any dividends to its shareholders, reiterating that purchasing its stock does not equate to direct ownership of the Bitcoin it holds. Furthermore, the firm advises caution regarding its custom KPIs, as these metrics do not take into account debt obligations or preferred stock, which may lead to inflated perceptions of their financial gains if viewed in isolation.
As Metaplanet pushes forward, its strategic embrace of Bitcoin sets it apart in Japan, where few publicly listed companies have ventured into cryptocurrency at this scale. This bold approach not only demonstrates Metaplanet’s confidence in Bitcoin’s future but also reflects a broader trend of institutional investment into cryptocurrency, marking a pivotal moment in the intersection of traditional finance and digital assets.
As the financial landscape continues to evolve, the moves made by companies like Metaplanet will be crucial in shaping the future of Bitcoin and its acceptance in mainstream finance. Will more Japanese companies follow suit? The answer could be pivotal for the cryptocurrency market as it continues to gain traction globally.
Stay tuned for more updates and insights on the latest trends in the cryptocurrency space. For further information on Metaplanet and its strategic moves, check out the official Metaplanet website.