The Crypto Desk

Coinbase Acquires Spindl to Enhance Onchain Advertising and Expand Its Ecosystem

Coinbase Acquires Spindl to Enhance Onchain Advertising and Expand Its Ecosystem

Coinbase Expands Horizons with Spindl Acquisition

In a strategic move that underscores its commitment to innovation, crypto exchange giant Coinbase has announced the acquisition of Spindl, a pioneering platform focused on onchain advertising and infrastructure. This acquisition, revealed on January 31, is aimed at amplifying the visibility of projects being developed on Coinbase’s Ethereum layer-2 network known as Base.

Enhancing Onchain Discovery for Developers

The integration of Spindl into Coinbase’s ecosystem highlights a broader initiative to enhance onchain discovery, providing developers with the necessary tools to extend their reach and captivate a larger audience. Spindl is on a mission to reconstruct the advertising technology stack onchain, creating a decentralized solution tailored specifically for blockchain builders seeking to gain traction in today’s competitive environment.

Coinbase and Spindl Partnership Announcement

Coinbase and Spindl forge a promising partnership in the realm of onchain advertising.

Meet the Visionary Behind Spindl

At the helm of Spindl is Antonio García Martínez, whose extensive experience includes a pivotal role in the development of Facebook’s original ads platform. Jesse Pollak, the creator of Base, took to social media to share insights about the acquisition, highlighting the potential transformation García Martínez can bring to onchain advertising.

“They’ve built it from the ground up in smart contracts all onchain, and they’re helping builders go viral,” Pollak stated. He emphasized that Spindl’s unique approach will provide developers with powerful

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